This year has been unbelievable and we’d like to thank everyone for their continued support. As you celebrate the holidays in a new, socially-distanced manner, we send you our Christmas wishes and trust you are safe and well. Cheers to a brand new year 2021!
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Mediastinct™ wishes you a blessed Christmas, happy holidays and prosperous new year 2019.
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect.
As part of this commitment, and in preparation for the new data protection regulations that take affect, at Mediastinct™, we have made significant updates in our Privacy Policy as part of being GDPR compliant.
You can access our full Privacy Policy here.
For any queries, please do contact us at contact@mediastinct.com
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Mediastinct™ will be exhibiting at dmexco – one of the world’s largest digital marketing expositions – on September 13-14, 2017 in Cologne, Germany. Co-founders Samron Jude & Rohan Mehta, along with Director Mariel and Business Development Manager Janvi will be available at Mediastinct™’s booth B26 in Hall 9.
Mediastinct™ (www.mediastinct.com) is an next-generation programmatic marketplace for advertisers, publishers and independent writers. We apply state-of-the-art technologies to improve monetization across the consumer’s path through content to purchase. Our contextual ad exchange and demand-side platform offer a unique method of discovering audience segments and dynamically messaging specific users. We achieve strong campaign results for advertisers and enable publishers to monetize audience attention with a range of engaging display, search and video advertising formats. Our network has surpassed 1 billion+ searches and powers a unique dataset of consumer insights across all of our programmatic marketplace, integrated with our network of professional content creators that offer advertisers and publishers high-quality editorial and/or native content at scale.
Get to know more about our content marketplace dotWriter™ and native ad exchange Engagemeant™.
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(L) Drew Barrymore and (R) Sheryl Sandberg @ Advertising Week NYC 2016 Day 2
We had yet another eventful day at the 13th edition of Advertising Week New York 2016. With over 68 sessions and networking events yesterday, Sheryl Sandberg, COO, Facebook and Drew Barrymore, Actress & Founder of Flower Beauty stole all the attention with their personal insights and innovative ideas on digital advertising.
‘Leadership in a Mobile World’ Panel from left to right – Mike Isaac, Reporter New York Times, sheryl Sandberg, COO, Facebook, Marc Pritchard, chief Brand Officer P&G, Mary Barra, Chairman & CEO, General Motors Company
We started our day with this insightful session on how mobile has transformed the way businesses connect with customers. Here are a few key take-ways from Sheryl Sandberg’s talk, as highlighted by Mariel Fonseca, Director, Mediastinct™;
1. Sheryl Sandberg on Target Audience –
She emphasized on targeting a large relevant audience by first segmenting them into different groups, and then targeting them with different creatives and videos that are contextually relevant to that group. It’s important to create videos and ads that are not only get the message across, but also influence the consumer to alter their habits or thoughts that surround your product.
2. Sheryl Sandberg on being successful on mobile –
Sandberg spoke on leveraging video ads for targeting users on mobile. Since the default audio setting of a video shared on social media, when viewed on mobile, is off, its important to ensure that the ad still gets the message across. This can be done by creating an interesting introduction to our ad and keeping the video short and interesting.
3. Sheryl also shared P&G’s Laundry Detergent line, Ariel’s ad campaign in India – #sharethoad, emphasizing that big brands need to support a cause and focus on specific target groups to not only get their message out, but also bring about change in society.
Other speakers on the panel included Mike Isaac, Reporter, The New York Times.
Left to Right: Harry Kargman, CEO of Kargo , Drew Barrymore, Actress and founder of Flower Beauty and moderator Arie Kopelman, Vice Chairman, Chanel
This session on leveraging the increased interaction of consumers with their mobile phones featured Drew Barrymore, Actress and founder of Flower Beauty, Harry Kargman, CEO of Kargo and was moderated by Arie L. Kopelman, Vice Chairman, Chanel.
While Harry Kargman provided deep insights into how great creatives are the key to capturing the attention of fast-scrolling consumers on mobile, Drew Barrymore spoke about her experience on building a brand.
“You have to put in hard work on weeknights and weekends if you want the brand to work. If other people with different ideas get in then it’s not you anymore. You need to feed off and exchange ideas with inspirational people.” – Drew Barrymore, on on building a brand
The cherry on the cake for us was attending the closing day (Day 2) of the IAB Mixx Conference 2016 and the closing cocktail hour, that gave us the opportunity to interact with other agency leaders and brand marketers.
Samron Jude, Co-Founder, Mediastinct™ and Mariel Fonseca, Director Mediastinct™ at advertising Week NYC 2016 Day 2
The IAB Mixx Conference 2016 is the annual kickoff event of Advertising Week and we had the opportunity to interact with scores of innovative companies in the digital advertising space.
Lauren Wiener, President, Buyer Platforms, Tremor Video and Chair, IAB Board of Directors, opened the event on Day 2. Several other industry leaders presided over the panel. Here are a few highlights from the event last night;
1. Jimmy Maymann, Executive Vice President and President, Content & Consumer Brands, AOL was interviewed by Betty Liu, Anchor, Bloomberg Television and CEO, Radiate, on the new creative equation for effective brand experiences combining content, data, and technology. And how AOL continues to scale its content and ads business, it is committed to global growth.
2. Next, Sarah Frier, Tech Reporter, Bloomberg, sat down with Adam Bain, Chief Operating Officer, Twitter, for a fireside chat on the value and power of live video and the advertising potential it holds.
3. Andrew Bosworth, Vice President, Ads & Business Platform, Facebook spoke on how Facebook is committed to taking risks in a customer-centric, mobile-first world. He urged brands to be ready and willing to be different and innovative in their space.
4. Steve King, Chief Executive Officer, Publicis Media discussed how agencies and brands can re-establishing consumers’ trust by leveraging technology across the consumer journey, and delivering world class experiences.
5. Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, New York Times Company and Sebastian Tomich, Senior Vice President of Advertising & Innovation of The New York Times Company, wrapped up the event by sharing how digital innovation will evolve over the next five years and how it can be leveraged to achieve disruption across the media.
We are looking forward to networking with like minded executives and you (yes you!) today! So why don’t you leave us your contact details below or simply reach out to Samron Jude, Co-Founder, Mediastinct™ at samron@mediastinct.com or Mariel Fonseca, Director, Mediastinct™ at mariel@mediastinct.com and set up a quick meeting at one of the venues.
Meanwhile, here’s an event that we totally have to ask you to attend today and look forward to;
Sexism In Advertising and What Brands Should Do
Wednesday, 28 September, 3:30pm @ Thomson Reuters Stage
One of the most popular topics at Advertising Week NYC 2016 is diversity and inclusion, with a particular focus on women in the advertising industry.
This talk with Madonna Badger,CCO/Founder, Badger & Winters who launched the #WomenNotObjects campaign earlier this year, is sure to be powerful and insightful. Other speakers at the panel include Nancy Hill, President & CEO, 4A’s and Ronald Ng, CCO North America, DigitasLBi.
Stay tuned for Latest Updates on Mediastinct™ at #AWNewYork 2016 –
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Read MoreMediastinct™ is happy to announce the recent acquisition of dotWriter™ – one of the world’s top premium content marketplaces. This acquisition will enable the ad network to provide content solutions to businesses and bloggers in the US and other markets.
The latest addition to Mediastinct™’s growing network will function as the company’s sister concern and will create a marketplace for buyers and sellers with the aim of meeting the content needs of any business, blogger or site owner.
Our Co-Founder Samron Jude states, “dotWriter™ has been one of our biggest acquisitions, not only because it is already one of the top content networks out there, but also due to what we have envisioned for it. Content will always be king and this technology takes care of a lot of the constant content requirements for business agencies and owners across the globe. The easy-to-navigate interface supports the creation and sale of content on the platform.”
Mediastinct™’s vision for dotWriter™ focuses on a sustainable content strategy for both authors and clients. Co-Founder Rohan Mehta adds, “We see dotWriter™ turn into a marketplace for any type of content that’s needed out there. From commercial content, content marketing, creative, script-writing, poetry and foreign languages all can be custom sourced on dotWriter™.”
Besides the content marketplace, Mediastinct™ has previously acquired local search agency SEMP.com as well as a premium domain portfolio of over 300 domains.
Talking about the latest acquisition, Director Mariel Fonseca adds, “With over 8000 (and growing) registered users, dotWriter™ functions as a pool of talented writers who provide ready-to-buy content as well as customized content catering to the requirements of the buyer. With the ever-increasing content needs of blogs and businesses across the world, dotWriter™ serves as a strategic platform which connects buyers and writers; while ensuring timely delivery of content coupled with an simple and secure payment process.”
dotWriter™ will be exhibiting at this year’s ad:tech New York conference in November.
About Mediastinct™
Mediastinct™ is an Ad Exchange providing search, video, mobile, native and display advertising solutions globally. The ad network serves billions of impressions per day with over hundreds of advertisers and publishers via their RTB programmatic trading platform.
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Read MoreMediastinct™: Team Mediastinct™’s Rohan, Samron and Mariel attended ad:tech Delhi 2015 which took place on March 19 and 20, 2015 in Gurgaon.
Ad:tech is one of the leading digital advertising conferences which is held at different locations across the world where online advertising companies get to meet and network with technology providers in the advertising space.
Some photos of Directors Rohan, Samron and Mariel taking some time out to visit the iconic Taj Mahal at Agra.
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Every day at Advertising Week is different, but you know your day is made when you go to bed in splits. Ad Week organizers really got their way by weaving intriguing panels with the glamour of celebrities, the nurture of innovation and the comfort of improv comedy.
Keek, a leading mobile video social network, hosted a panel dealing with online video, titled ‘Living in a Short-Form World’, where points of discussion mulled over how to create content and tell a story in short form and what impact has social video had on the changing definition of entertainment.
Celebrity blogger and journalist Perez Hilton, Australian comedy troupe and recording artists The Janoskians, documentary filmmaker Morgan Spurlock and entertainment and media executive John Sykes gathered on one floor to talk about how video content needs to be ‘context clever’ for it to be effective and engaging.
It was also genius to design a hotspot where creative industries of advertising, cinema, music, fashion and books were put in an interactive space, in order to gain constructive inspiration. For instance, AOL Build’s session ‘Killer Instincts’ was where director David Fincher and author GIllian Flynn broke down the process of creating upcoming movie Gone Girl from original storytelling.
‘Getting to Yes: Inside the Creative Process’ was another presentation held by Chicago’s O’Keefe Reinhard & Paul that enthralled the audience with the idea of facilitating co-worker collaborations through comedic improvisation.
We almost died laughing as actors and comedians Scott Adsit (30 Rock) and Rachel Dratch (Saturday Night Live) along with Sue Gillan (creative director at O’Keefe Reinhard & Paul) spun some wildly entertaining skits on cue, based on live suggestions by the audience.
Gerry Graf, the founder of Barton F Graf 9000, took a hilarious session about ‘bravery in advertising’ and why it is important to ‘take that risk’. He spoke about how his experience of setting up his own agency after spending more than a decade in a comfortably secure, high-paying jobs at corporations such as TBWA, BBDO, and Saatchi & Saatchi was terrifying for him.
Cindy Gallop, founder of BBH, Make Love Not Porn and ifwerantheworld, too concurred with Graf’s ideology, saying “bravery starts at home” not with clients, because if no one stands up to counter the drop in diverse thinking at ad agencies, the entire industry will fall.
BrightRoll, the independent video advertising platform, released its study BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments with Nielsen that revealed how marketers can get more efficient results if they reach out to cross-screen audiences, entailing a combination of TV and mobile video advertising.
Since consumer behavior towards video consumption is rapidly changing, marketers need to revamp their media buying to reach the target audiences accordingly. By using mobile video and TV together, brand marketers can easily increase the aimed targeted reach by as much as 12.7 percent.
So, if you are looking to partner in the digital space (search, video, mobile and display) or want to know more about Mediastinct™ and what it has to offer you, find Team Mediastinct™ members Samron Jude (Co-founder/Director), Mariel Fonseca (Strategic Partner Director) and Shamilee Ilango (Business Head) at Advertising Week and BrightRoll Video Summit.
To schedule a meeting reach them at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com.
See where we are and follow us at:
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Read More“The audience doesn’t care about the platform. They care about the content.” – Kevin Spacey at New York Advertising Week 2014.
In the day and age of technological prowess and staying ahead of the digital crowd, it is still the stories that win over much talked about software. What most advertisers and marketers need to accept is that advertising needs to ride on content and not the other way around. This is only because an editorially charged content understands the undercurrents and the pulse of the average consumer’s mind.
It is simply a perspective you cannot ignore and that is what comes in handy when advertisers hand over the reigns of their stories to writers that know what buttons to push.
Sponsored or branded content, in other words native advertising, is often misunderstood and is a fuzzy concept in the minds of many marketers, despite the incredible hype surrounding it. It becomes even more complicated when you combine it with programmatic ad buying.
Nevertheless, over the past few years, about 72 percent of the agencies are going ‘native’, even though they are investing cautiously, with just 10-20 percent of their ad budgets set aside for this advertising concept. Taking native ads in the programmatic direction would mean that buying would be automated across parameters such as data, sizes and of course, content.
How will this help advertisers and publishers? Advertisers will have more data to enhance their buying decisions and get higher value to the dollar spent at the same time, while publishers can reach out to higher earnings rather than depending on mere CPM buys simply because of organic traffic.
Facebook finally unveiled its rebuilt cross device advertising platform ‘Atlas’ at Ad Week which would employ people-based marketing. At present, Google owns the biggest chunk of online advertising market, slowly tailed by Twitter, with the addition of the ‘buy’ button.
However, most brands have been reported to be apprehensive about utilizing a platform that they may not have complete control over. In addition, many retailers and publishers are tip-toeing around the platform due to concerns over Facebook’s invasive data tracking. In fact, it seems that most marketers prefer their own microsites and professional social platforms such as LinkedIn, instead of Facebook.
It felt great to experience ‘Rock Star Wisdom For Advertising Rock Stars’ at the B.B. King Blues Club, where Rob Schwartz, Global Creative President, TBWA Worldwide and Peter Himmelman, singer-songwriter and CEO of Big Muse discussed creativity, disruption and how to be a ‘rock god of Madison Avenue’.
Another thrilling session was with Yahoo Ad Buzz at Liberty Theater on ‘How we consume: The changing landscape of content’, where the editors-in-chief spoke on how advertisers can capitalize on the current and emerging digital entertainment trends through increased visual storytelling, and devise innovative ways to engage and interact with readers.
We cannot wait to enforce all these insights and watch the entire medium of digital advertising blossom.
We are tirelessly making rounds getting to know some brilliant minds behind incredibly successful brand stables at Ad Week, SMX East and BrightRoll Video Summit.
Do reach out to Team Mediastinct™—Samron Jude (Director), Mariel Fonseca (Strategic Partner Director) and Shamilee Ilango (Business Head). They are available at contact@mediastinct.com or samron@mediastinct.com/ mariel@mediastinct.com / shamilee@mediastinct.com.
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Read MoreAs the first day of Advertising Week 2014 began on September 29, 2014, we made our way from one panel to another to lap up all the worldly knowledge from the best in the advertising business. Day 1 of AWXI featured some incredible sessions with Mashable Founder Pete Cashmore, Buzzfeed President Greg Coleman, Deputy chief-editor of The Guardian and Deputy editor-in-chief of the Wall Street Journal.
Most of the sessions revolved around programmatic ad buying and how there was still time for it get picked up as practice for broadcast advertising (TV), mostly because of lack of trusted data within reach of advertisers and marketers.
Jessica Alba at Advertising Week 2014
One of the most interesting panels was “What is newsworthy?” at Times Center Stage, hosted by Michael Roth, that emphasized on the hand-in-hand dominance of content with advertising, and its impact when it is efficiently paired with social media. Being responsible publishers ourselves, it’s great to come across pointers indicating the importance and impact of interactive and trustworthy content.
Digital content creation and its reachability is not a matter of luck, but involves a great deal of “planning and orchestration”, as was mentioned in the session Brands and the Art of Content Creation. That, paired with real-time marketing, is ultimate stairway to successful consumer reach.
The screening of Shockumentary by The Drum Studios at Hard Rock Cafe NYC was absolutely enlightening and answered crucial questions about shock advertising such as ‘How far is too far?’ or ‘Can shock advertising actually lead to productive consumer engagement?’. The short film was followed by a scintillating after-session with creative experts John Jessup (ex-Leo Burnett) and Marc Lewis (School of Communication Arts), as well as brands BrewDog, Peta and Death Cigarettes.
We also caught us a piece of Hollywood, as we made our way to Liberty Theater to see what the beautiful Jessica Alba had to say about her brand The Honest Company. Now valued at $1 billion, the company was founded in 2012 by the “Fantastic Four” actress and her business partner Christopher Gavigan (former CEO of Healthy Child Healthy World). The brand name is known for its all-natural environmentally-friendly allergen-free product line and has done tremendously well for itself, as 80 percent of its revenue is sourced solely from recurring consumer subscriptions to its services.
You can find our Director Samron Jude at IAB MIXX, while our Strategic Partner Director Mariel Fonseca can be spotted at Advertising Week 2014. Our Business Head Shamilee Ilango will be available for meetings at SMX East.
They can be contacted at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com.
See where we are now through social avenues:
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