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Mediastinct™: The final day of Advertising Week 2014 was a slew of sessions dealing with ‘social’ responsibility. 

 

We have heard time and again about brand advocacy, social influencers and social ad innovation, but do we really know what all of them entail? 

At the Nasdaq Innovation Series, the panel stated that all success depends on how well you listen to the audience and refrain from boxing up your vertical. If you do get followers, you have to take their criticism or suggestions into account, because the more you involve them, the more they follow.

As per one of the gaming brands present at the event, if only top 10 tweeters of the brand brought in 12, 000 people to the site and over hundreds and thousands to talk about it, making 1,000s pre sales orders only through social media. Which is more than just brilliant.

For instance, NASDAQ awards its followers to show one of the followers’ tweet or picture on time square billboards and make him/her a star, and now he tweets religiously about NASDAQ everyday. 

It is unfathomable that so much data has not been monetized yet, which has pushed companies to research and work on upcoming technologies to screen, where they also keep an eye on brands or names with no hash tags and find ways to monetize them or make a pool of data for brands to scan through.

More at Advertising Week

The Local Summit was also an important session, where Yellow Pages came forward to discuss how a unique local experience can be created for consumers alongside the shift of local advertising from print to digital.

We were surprised to see the long line for Yahoo CEO Marissa Meyer’s crowded session of conviction, which entailed convincing marketers that Yahoo was everything — premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand — and was worth the advertiser’s investment.

Also, it was great to see Microsoft launch ‘The Garage’, introducing advertisers, entrepreneurs, and media teams to a display of customer-centric technology through internal development or through partnerships. The pop-up custom sneaker printing station led by Nick Romero was an impressive example. So far Microsoft and The AVE (custom sneaker printing brand by Romero) have given away 25 custom pairs of sneakers daily at Advertising Week.

‘The Garage’ also has Microsoft’s latest Ability Eye Gaze eye-detection program, developed with former NFL star Steve Gleason (who has ALS), who has worked with Microsoft to develop technology to better control wheelchair mobility and communicate. 

The high point of the final day of Ad Week was ‘Breaking the Sound Barrier’ presented by Ketchum Sound, which also featured a special performance by Jon Foreman, lead vocalist from Switchfoot. Singer-songwriter Mellisa Etheridge too brightened the musical finale of sorts with some new tunes from her next album.

Overall, it was a humungous and educating experience for us to be present at Advertising Week, IAB MIXX, SMX East and BrightRoll Video Summit. With the end of all the commotion and excitement, we would say that we are just getting started.

To know more about us, do reach out for meetings to Team Mediastinct™—Samron Jude (Director), Mariel Fonseca (Strategic Partner Director)They are available at contact@mediastinct.com or samron@mediastinct.com/ mariel@mediastinct.com /

Follow us to see what we are up to:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Mediastinct™: The third day at Advertising Week went by in giggles and awe, garnished with never-thought-before ideas and relationships.

Every day at Advertising Week is different, but you know your day is made when you go to bed in splits. Ad Week organizers really got their way by weaving intriguing panels with the glamour of celebrities, the nurture of innovation and the comfort of improv comedy.

It’s all about the context

Keek, a leading mobile video social network, hosted a panel dealing with online video, titled ‘Living in a Short-Form World’, where points of discussion mulled over how to create content and tell a story in short form and what impact has social video had on the changing definition of entertainment.

Celebrity blogger and journalist Perez Hilton, Australian comedy troupe and recording artists The Janoskians, documentary filmmaker Morgan Spurlock and entertainment and media executive John Sykes gathered on one floor to talk about how video content needs to be ‘context clever’ for it to be effective and engaging.

It was also genius to design a hotspot where creative industries of advertising, cinema, music, fashion and books were put in an interactive space, in order to gain constructive inspiration. For instance, AOL Build’s session ‘Killer Instincts’ was where director David Fincher and author GIllian Flynn broke down the process of creating upcoming movie Gone Girl from original storytelling.

Improv gets the ‘Iron Throne’

‘Getting to Yes: Inside the Creative Process’ was another presentation held by Chicago’s O’Keefe Reinhard & Paul that enthralled the audience with the idea of facilitating co-worker collaborations through comedic improvisation.

We almost died laughing as actors and comedians Scott Adsit (30 Rock) and Rachel Dratch (Saturday Night Live) along with Sue Gillan (creative director at O’Keefe Reinhard & Paul) spun some wildly entertaining skits on cue, based on live suggestions by the audience.

Be not afraid…

Gerry Graf, the founder of Barton F Graf 9000, took a hilarious session about ‘bravery in advertising’ and why it is important to ‘take that risk’. He spoke about how his experience of setting up his own agency after spending more than a decade in a comfortably secure, high-paying jobs at corporations such as TBWA, BBDO, and Saatchi & Saatchi was terrifying for him.

Cindy Gallop, founder of BBH, Make Love Not Porn and ifwerantheworld, too concurred with Graf’s ideology, saying “bravery starts at home” not with clients, because if no one stands up to counter the drop in diverse thinking at ad agencies, the entire industry will fall.

Sneak Peak from BrightRoll Video Summit

BrightRoll, the independent video advertising platform, released its study BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments with Nielsen that revealed how marketers can get more efficient results if they reach out to cross-screen audiences, entailing a combination of TV and mobile video advertising.

Since consumer behavior towards video consumption is rapidly changing, marketers need to revamp their media buying to reach the target audiences accordingly. By using mobile video and TV together, brand marketers can easily increase the aimed targeted reach by as much as 12.7 percent.

So, if you are looking to partner in the digital space (search, video, mobile and display) or want to know more about Mediastinct™ and what it has to offer you, find Team Mediastinct™ members Samron Jude (Co-founder/Director), Mariel Fonseca (Strategic Partner Director) and Shamilee Ilango (Business Head) at Advertising Week and BrightRoll Video Summit. 

To schedule a meeting reach them at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com.

See where we are and follow us at:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram:  www.Instagram.com/Mediastinct

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Mediastinct™: On the second day of Ad Week the dominant buzz continued to spin around programmatic, storytelling, video and native advertising and much more.

“The audience doesn’t care about the platform. They care about the content.” – Kevin Spacey at New York Advertising Week 2014.

Content is definitely ‘the’ king!

In the day and age of technological prowess and staying ahead of the digital crowd, it is still the stories that win over much talked about software. What most advertisers and marketers need to accept is that advertising needs to ride on content and not the other way around. This is only because an editorially charged content understands the undercurrents and the pulse of the average consumer’s mind.

It is simply a perspective you cannot ignore and that is what comes in handy when advertisers hand over the reigns of their stories to writers that know what buttons to push.

Sponsored or branded content, in other words native advertising, is often misunderstood and is a fuzzy concept in the minds of many marketers, despite the incredible hype surrounding it. It becomes even more complicated when you combine it with programmatic ad buying.

Nevertheless, over the past few years, about 72 percent of the agencies are going ‘native’, even though they are investing cautiously, with just 10-20 percent of their ad budgets set aside for this advertising concept. Taking native ads in the programmatic direction would mean that buying would be automated across parameters such as data, sizes and of course, content.

How will this help advertisers and publishers? Advertisers will have more data to enhance their buying decisions and get higher value to the dollar spent at the same time, while publishers can reach out to higher earnings rather than depending on mere CPM buys simply because of organic traffic.

‘Atlas’ Shrugged

Facebook finally unveiled its rebuilt cross device advertising platform ‘Atlas’ at Ad Week which would employ people-based marketing. At present, Google owns the biggest chunk of online advertising market, slowly tailed by Twitter, with the addition of the ‘buy’ button.

However, most brands have been reported to be apprehensive about utilizing a platform that they may not have complete control over. In addition, many retailers and publishers are tip-toeing around the platform due to concerns over Facebook’s invasive data tracking. In fact, it seems that most marketers prefer their own microsites and professional social platforms such as LinkedIn, instead of Facebook.

How to be an ‘Advertising Rockstar’

It felt great to experience ‘Rock Star Wisdom For Advertising Rock Stars’ at the B.B. King Blues Club, where Rob Schwartz, Global Creative President, TBWA Worldwide and Peter Himmelman, singer-songwriter and CEO of Big Muse discussed creativity, disruption and how to be a ‘rock god of Madison Avenue’.

Another thrilling session was with Yahoo Ad Buzz at Liberty Theater on ‘How we consume: The changing landscape of content’, where the editors-in-chief spoke on how advertisers can capitalize on the current and emerging digital entertainment trends through increased visual storytelling, and devise innovative ways to engage and interact with readers.

We cannot wait to enforce all these insights and watch the entire medium of digital advertising blossom.

We are tirelessly making rounds getting to know some brilliant minds behind incredibly successful brand stables at Ad Week, SMX East and BrightRoll Video Summit.

Do reach out to Team Mediastinct™—Samron Jude (Director), Mariel Fonseca (Strategic Partner Director) and Shamilee Ilango (Business Head). They are available at contact@mediastinct.com or samron@mediastinct.com/ mariel@mediastinct.com / shamilee@mediastinct.com.

Follow us to see where we are at:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Mediastinct™: Team Mediastinct™ has started the rounds at Advertising Week, IAB MIXX and SMX East 2014. Here is what we experienced.

As the first day of Advertising Week 2014 began on September 29, 2014, we made our way from one panel to another to lap up all the worldly knowledge from the best in the advertising business. Day 1 of AWXI featured some incredible sessions with Mashable Founder Pete Cashmore, Buzzfeed President Greg Coleman, Deputy chief-editor of The Guardian and Deputy editor-in-chief of the Wall Street Journal.

Most of the sessions revolved around programmatic ad buying and how there was still time for it get picked up as practice for broadcast advertising (TV), mostly because of lack of trusted data within reach of advertisers and marketers. 

One of the most interesting panels was “What is newsworthy?” at Times Center Stage, hosted by Michael Roth, that emphasized on the hand-in-hand dominance of content with advertising, and its impact when it is efficiently paired with social media. Being responsible publishers ourselves, it’s great to come across pointers indicating the importance and impact of interactive and trustworthy content.

Digital content creation and its reachability is not a matter of luck, but involves a great deal of “planning and orchestration”, as was mentioned in the session Brands and the Art of Content Creation. That, paired with real-time marketing, is ultimate stairway to successful consumer reach.

The screening of Shockumentary by The Drum Studios at Hard Rock Cafe NYC was absolutely enlightening and answered crucial questions about shock advertising such as ‘How far is too far?’ or ‘Can shock advertising actually lead to productive consumer engagement?’. The short film was followed by a scintillating after-session with creative experts John Jessup (ex-Leo Burnett) and Marc Lewis (School of Communication Arts), as well as brands BrewDog, Peta and Death Cigarettes.

We also caught us a piece of Hollywood, as we made our way to Liberty Theater to see what the beautiful Jessica Alba had to say about her brand The Honest Company. Now valued at $1 billion, the company was founded in 2012 by the “Fantastic Four” actress and her business partner Christopher Gavigan (former CEO of Healthy Child Healthy World). The brand name is known for its all-natural environmentally-friendly allergen-free product line and has done tremendously well for itself, as 80 percent of its revenue is sourced solely from recurring consumer subscriptions to its services.

You can find our Director Samron Jude at IAB MIXX, while our Strategic Partner Director Mariel Fonseca can be spotted at Advertising Week 2014. Our Business Head Shamilee Ilango will be available for meetings at SMX East.

They can be contacted at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com.

See where we are now through social avenues:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram:  www.Instagram.com/Mediastinct

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Mediastinct™: Team Mediastinct™ has finally arrived in New York for the steamiest Ad Week in 11 years.

We are finally here at the 11th Advertising Week at NYC and IAB MIXX 2014, and the weather is just perfect to create amazing future associations.

This year’s Ad Week has come gift wrapped for us as it’s the first time such a large emphasis has been given to the broader aspects of digital advertising. As the share of global online ad market increases over the next few years, we won’t be surprised if overall internet ad spends surpasses the expenditure over print ads.

In support of the digital theme of the conference, Ad Week will feature panel discussions on ‘smart spending’ through programmatic methods, as well as, in hindsight, on the risks and losses involved in automated ad buying, later in the week. 

We are quite excited about meeting new corporations at both events and share, as well as imbibe, fresh concepts and perceptions about online advertising world over. 

Spot Team Mediastinct™ members Samron Jude (Co-founder/Director), Mariel (Strategic Partner Director) and Shamilee Ilango (Business Head) at Ad Week and IAB MIXX if you are looking to partner in the digital space or want to know more about Mediastinct™.

To schedule a meeting, do email us at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com

See where we are now through social avenues:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram:  www.Instagram.com/Mediastinct

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Mediastinct™: Mediastinct™ is attending Search Marketing Expo – SMX East 2014 in New York City this week. 

Team Mediastinct™ would be making the rounds at the Search Marketing Expo – SMX East 2014, which is taking place during September 30, 2014 to October 2, 2014.

As a search engine marketing conference, SMX East 2014 gives us the opportunity to help us scale up search marketing tactics and strategies in tune with changing algorithms and evolving advertising platforms.

The best minds in digital marketing will be sharing their notes regarding SEO, paid search, social media marketing, local search and much more. The event is an incredible window for us to pursue publishers and advertisers to partner with us for extensive services provided by our newly acquired platform SEMP.com.

Short for search engine market place, SEMP is one tool that can help you attain your target audience, get value conversion and inflate your results.

We hope to see you soon and build a strong partnership through SMX East 2014.

If you are looking to partner up or know more about what Mediastinct™ has to offer, Team Mediastinct™ members Samron Jude (Co-founder/Director), Mariel (Strategic Partner Director) and Shamilee Ilango (Business Head) will be there at SMX East 2014.

To schedule a meeting, send a request via email at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com

Stay in touch with Mediastinct™ at:

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram:  www.Instagram.com/Mediastinct

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Mediastinct™: Team Mediastinct™ is going to be at the mighty 11th Advertising Week being held in the Big Apple. 

We are attending the 4-day annual gathering of marketing and communications leaders at the 11^th Advertising Week in New York City during September 29 to October 3, 2014.

Being the world’s premier event for discussing NextGen advertising solutions and creating remarkable future associations and networks, Ad Week transcends standard industry conferences.

This year the event is expected to attract nearly 90, 000 visitors from around the globe, and Team Mediastinct™ is going to be one of them.

So, if you are at Ad Week, find us and associate with us to explore a world of business opportunities, especially if you are a direct advertiser who wants brand coverage in the APAC region.

Catch Team Mediastinct™ members Samron Jude (Co-founder/Director), Mariel (Strategic Partner Director) and Shamilee Ilango (Business Head) at Ad Week if you want to partner or want to know more about Mediastinct™.

To schedule a meeting, do email us at contact@mediastinct.com or samron@mediastinct.com / mariel@mediastinct.com / shamilee@mediastinct.com

Stay in touch with us at:

LinkedIn: https://www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram:  www.Instagram.com/Mediastinct

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