Category Archives: Events

Mediastinct is exhibiting at dmexco, Cologne – September 13-14, 2017

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mediastinct-dmexco

Drop by at Booth B26 in Hall 9.

Mediastinct™ will be exhibiting at dmexco – one of the world’s largest digital marketing expositions – on September 13-14, 2017 in Cologne, Germany. Co-founders Samron Jude & Rohan Mehta, along with Director Mariel and Business Development Manager Janvi will be available at Mediastinct™’s booth B26 in Hall 9.

Mediastinct™ (www.mediastinct.com) is an next-generation programmatic marketplace for advertisers, publishers and independent writers. We apply state-of-the-art technologies to improve monetization across the consumer’s path through content to purchase. Our contextual ad exchange and demand-side platform offer a unique method of discovering audience segments and dynamically messaging specific users. We achieve strong campaign results for advertisers and enable publishers to monetize audience attention with a range of engaging display, search and video advertising formats. Our network has surpassed 1 billion+ searches and powers a unique dataset of consumer insights across all of our programmatic marketplace, integrated with our network of professional content creators that offer advertisers and publishers high-quality editorial and/or native content at scale.

Get to know more about our content marketplace dotWriter™ and native ad exchange Engagemeant™.

Schedule a meeting

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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5 Ad Tech Trends, We Think Will Be The Center of Discussion at ad:tech New York 2016

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Join Mediastinct™ at booth 232 for product launch of dotWriter™ & Engagemeant™ at ad:tech New York 2016, November 2 to November 3

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With ad:tech just around the corner, we thought it’ll be helpful to round up all the advertising- tech trends that we expect to be the buzz words at ad:tech New York this year. So that you can network (and exhibit) at ad:tech with a complete sense of what’s going on in that tough executive’s head – the one you’ve been trying to crack for a while now.

Mobile programmatic ad buying

Programmatic ad buying & tracking is one of the fasted growing ad-tech trends. With industry heavyweights stressing on the importance of engaging consumers rather than simply bombarding them with ads – programmatic is going to be ‘the’ buzz word at ad:tech New York 2016.

With increased consumer- mobile interactions, advertisers are looking to leverage video ads for targeting users on mobile.  In 2016, programmatic video ad spending is capping at $6.18 billions, which makes up for 60% of all digital video ad spendings. So, don’t forget to attend sessions at Programmatic Punch this year!

Looking to engage a platform to track and direct your programmatic media buying/ selling?

Head over to Engagemeant™ – With dedicated account management and custom ad units, you can promote your brand through engaging ad formats across all devices. Request a demo to understand how you can capture 70% of your audience base through content advertisements!

Beating ad blockers

While the hype around ad blockers will die down, that doesn’t mean they are going away. Consumers have become hyper-sensitive to ad blockers and the key to preventing them from using it is – creating a personalized user experience.

Let’s face it – as consumers, we all hate ads that are disruptive and completely irrelevant to us. The key is to balance relevant content and ads – to dispel your audiences’ hatred for ads. So if ad blockers are your major concern, we recommend attending – AD-BLOCKING on Day 1 with Andy Oaks, MD, The drum, Benjamin Dick, Director Industry Initiatives, IAB, John Montgomery, Executive VP Brand Safety, Groupm, Jim Daily, President USA & Canada, Teads TV and Michelle Zitz, Director of Global Data Solutions, The Economist. 

Multi-channel advertising & exploring new platforms

Cross device targeting and tracking is another ad tech trend you need to look out for. With consumers moving in and out of platforms seamlessly, and the emergence of new ad platforms such as virtual reality – it has become more important than ever to deliver cohesive messaging across platforms.

With mobile ad and tracking are catching up, we’ll have to continue to adapt content and drop little breadcrumb reminders across all devices – to find the perfect ad mix for our consumers.

Programmatic ad buying + virtual reality + native content is definitely going to be trending at ad:tech New York this year. We recommend attending the keynote session- New Medium, New Rules : How Virtual Reality Will Transform Media and Entertainment by Guy Primus, Founder and CEO, The Virtual Reality Company

Contextual creatives and personalized content

The rest of 2016 and 2017 will be all about personalized content. So if you haven’t taken this seriously yet, start acting now!

Tailor made content is the backbone of native advertising. Do your research – invest in data to know where your users came from, what they did on which device and learn their preferences. This is the only way to stay alive in the age of programmatic – make your audience think of you as a companion rather than a marketer.

However, most small and medium players face a problem when it comes to balancing data collection and premium content generation in-house. While budget is an issue for some, content generation is not everyone’s forte.

So why don’t you consider outsourcing the content? Head over to dotWriter™ and acquire economical custom made content, that’s in line with your audience’s preferences. It’s faster, competitive and gives you one thing less to worry about!

Hyper personalization

Its all about timing, relevance and delivering ads at the right time in the buyer’s journey. Consumers expect us to know their needs and interests, but not be creepy about it. Wouldn’t you feel weird, if you saw a  Starbucks ad 5 minutes after you drove through their drive-thru?

There’s a fine line between engaging consumers with personalized content and alarming them with too much personal knowledge. We’re looking forward to the keynote session by David Cohen, President North America, Magna Global – How to Meet the Demands of an Ever Changing Customer : Insights from Leaders in the Media, Marketing and Content Business.

Ad Network Mediastinct™ will be exhibiting at ad:tech New York this year – drop in at booth 232 for cool freebies!

So if you’re an advertiser in the APAC Region or are looking for premium custom content solutions – Meet us at Booth No. 232, as Mediastinct™ Co-Founders Samron Jude and Rohan Mehta along with Director Mariel Fonseca and Business Development Manager Niranjan Sawant launch 2 exciting new products – premium content marketplace, dotWriter™ and native ad exchange/ platform, Engagemeant™ at ad:tech New York 2016, from November 2 to November 3.

Please reach out to us at contact@mediastinct.com to schedule a meeting at ad:tech New York 2016. Even if you aren’t attending ad:tech New York this year, but would still like to catch up with us, drop in a few lines, we’d love you hang out with you in New York City.

Looking forward to see you there!

About Mediastinct™

Founded in 2012, Mediastinct™ is an ad network that offers search and video advertising solutions on a global level. With the acquisition of local search agency SEMP.com and premium content market place dotWriter.com, we aim to be one of the top internet technology providers in the world.

About dotWriter™

dotWriter.com is a sister concern of ad exchange Mediastinct™. Its a premium content marketplace where you can meet the right set of writers and custom source all your content needs ranging from commercial content, content marketing, script-writing, poetry and foreign languages.

About Engagemeant™ 

Engagemeant.com is one of our most ambitious projects. Its a sister concern of ad exchange Mediastinct™. A native ad exchange, its a platform that enables you to optimize your content inventory and gauge the success of your campaign through relevant parameters. 

Stay tuned for Latest Updates on Mediastinct™ at ad:tech New York 2016 –

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Mediastinct™ to exhibit at ad:tech New York 2016- meet us at booth 232

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Join Us At Booth No. 232 As We Launch Two Exciting New Products at ad:tech New York This Year

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2016 has been an exciting year for us – first DMEXCO Cologne, then Advertising Week New York and SMX East and finally ad:tech New York 2016. It has been a great opportunity to network with like minded professionals and explore new business opportunities and we are eagerly looking forward to catching up with you at ad:tech New York from November 2 to November 3.

As ad:tech New York celebrates its 20th Anniversary, it’s going to be a thrilling time for us too as we launch two exciting new products – premium content marketplace dotWriter™ and native ad exchange Engagemeant™.

So if you’re an advertiser in the APAC Region or are looking for premium custom content solutions – Meet us at Booth No. 232, as Mediastinct™ Co-Founders Samron Jude and Rohan Mehta along with Director Mariel Fonseca and Business Development Manager Niranjan Sawant unveil dotWriter™ and Engagemeant™ for the advertising community to experience, at ad:tech 2016.

Please reach out to us at contact@mediastinct.com to schedule a meeting at ad:tech New York 2016 or just drop by our booth to learn more about our products and explore exciting business opportunities with us.

If aren’t attending ad:tech 2016, but would still like to catch up with us in New York City, do get in touch with us at contact@mediastinct.com, we’d love to meet you.

We are eagerly looking forward to see you there!

We’ll also be giving away some cool dotWriter™ and Engagemeant™ merchandise, so stay tuned for more updates!

About dotWriter.com

dotWriter.com is a sister concern of ad exchange Mediastinct™. Its a premium content marketplace where you can meet the right set of writers and custom source all your content needs ranging from commercial content, content marketing, script-writing, poetry and foreign languages.

About Engagemeant.com 

Engagemeant™ is one of our most ambitious projects. Its a sister concern of ad exchange Mediastinct™. A native ad exchange, its a platform that enables you to optimize your content inventory and gauge the success of your campaign through relevant parameters. 

Stay tuned for Latest Updates on Mediastinct™ at ad:tech New York 2016 –

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Highlights & Key Take-Aways From Advertising Week New York & SMX East 2016

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A Quick Recap of Four Days of Awesomeness With Ad Exchange Mediastinct™ at #AWNewYork and SMX East 2016!

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(L) SMX East New York 2016, (R) Mediastinct™ Director, Mariel Fonseca and Co-Founder, Samron Jude at Advertising Week New York 2016

Attending ad conferences has always been a great learning experience for us, with scores of talks from industry leaders, networking with talented people and simply basking in the contagious energetic vibe- Advertising Week New York and SMX East truly lived up to their reputation!

This year Advertising Week New York was special as it celebrate its 13th Anniversary and featured some remarkable keynote sessions by inspirational industry leaders, including Mark Cuban and Daymond John from Shark Tank, Sheryl Sandberg, COO Facebook, Dr. Oz and celebrities like Drew Barrymore, Founder of Flower Beauty and the Bella sisters, Co-Founders of BirdieBee.

So, What Were the Biggest Trends at Advertising Week New York 2016?

1. Programmatic buying, advertising and marketing were irrefutably ‘the buzz words’ at Advertising Week.

With over 15 sessions on Programmatic evolution, audience targeting and discussion on the future of data-driven consumer engagement – its clear that Programmatic is the way forward in the digital advertising industry.

2. Women empowerment in the digital advertising space.

With over 24 sessions dedicated to discussing sexism in the workplace, portrayal of women in ads – #Femvertising and redefining feminism in the pop culture. #AWNewYork was definitely all about women empowerment in the workplace and addressing the gender stereotypes we have created over the years. It was the a great way for brands and companies to take note of the changing roles in the 21st century.

3. Role of Technology in the digital advertising space.

Considering that the top trending topics attached to the #AWNewYork hashtag included #augmentedreality, #virtualreality and #software, its no surprise that technology and future of digital advertising was the center of discussion! With industry leaders stressing on data driven campaigns and merging technology with marketing – innovative technologies have become the new industry reality.

4. Inclusivity of Diversity.

The need for racial, gender and cultural diversity in the industry was undoubtedly the most relevant issue addressed through out the week.  With sessions like ‘The Race to Re-Unite’, ‘The Revolution Will Be Feminized’ and ‘Breaking the Mold’ – its clear that we’re becoming an industry that has finally started realizing that innovation doesn’t come from a group of homogenous people. It needs inclusion of different ethnicities and genders.

5. An obvious focus on Millennials.

With over 7 sessions dedicated to understanding and targeting millennials, its clear that they play a big role, and we need to start paying attention! The millennial audiences have the potential to make or break your campaign. To win over this powerful group, there needs to be a focus on creating creative and authentic content along with experimentation of new platforms of marketing.

Moving on, here are the highlights from all the sessions we attended at #AWNewYork;

Highlights From Advertising Week New York, 2016, Day 4

1. Good Health is Good Business

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(L) Dr. Oz with Mediastinct™ Co-founder Samron Jude and Director Mariel Fonseca, (R), Dr. Oz on stage at Advertising Week New York 2016 with Martha Stewart

This session with Dr. Mehmet Oz and Martha Stewart, CEO of Martha Stewart Living, was an interesting conversation between the two, with Dr. Oz sharing insights about his recent survey on women’s health in America, and it’s implications for advertisers. Dyllan McGee, Founder and Executive Producer of AOL’s MAKERS, AOL was also a part of the panel.

Speaking about his businesses – the Dr. Oz Show and The Good Life Magazine, Dr. Oz shared a few data collection strategies that go into accessing people. Talking about the efforts advertisers need to make while dealing with the health care sector, he emphasized on the need for campaigns that focus on integrating humor in dealing with serious health issues.

An important takeaway from Dr. Oz’s session for all advertisers is the importance of communicating facts in a precise and thought-provoking manner, rather than dumping data on your audience and preaching to them. That’s the difference between being Dr. Oz and just any other medical practitioner preaching a healthy lifestyle to you!

Here’s a glimpse of Dr. Oz on stage, at Advertising Week New York 2016

2. From Divas to Superstars

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(L) Bella Sisters with Mediastinct™ Co-Founder Samron Jude, (R) Nikki and Brie Bella on stage at Advertising Week New York 2016, Day 4

This session with Brie and Nikki Bella focused on gender in-equality in a male dominated sports world. The Bella Twins spoke about how they disrupted the male dominated WWE Circuit and went on to usher in women into this sport, making it hugely successful! The twins also spoke about the upcoming launch of their brand – Birdiebee and their new show – Total Bellas on E!

While the reality show explores the daily lives of the Bella Twins, Birdiebee is a pay it forward brand that represents feminine health and women empowerment.

The panel also included Michael Parrish DuDell, Author of – Shark Tank Jump Start Your Business.

Highlights From Advertising Week New York, 2016, Day 3

The third day was particularly exciting for us as we met Mark Cuban! The session- Thrive with Arianna Huffington of the Huffington Post and Entrepreneur Mark Cuban was particularly insightful as he shared his experiences of making it big and successful with Arianna.

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(L) Arianna Huffignton & Mark Cuban on-stage, (R) Mark cuban with Mediastinct™ Director Mariel Fonseca & co-founder Samron Jude

Here are a few take-aways from Thrive With Arianna Huffington and Mark Cuban

Highlights From Advertising Week New York, 2016, Day 2

The second day for us, was all about mobile. The amazing sessions by Sheryl Sandberg, COO Facebook, Drew Barrymore, Actress & Founder of Flower Beauty and Harry Kargman, CEO of Kargo, on mobile advertising and targeting were particularly insightful.

Sheryl Sandburg from Facebook at Advertising Week NYC day 2

(L) Arie Kopelman, VC, Chanel, Actress Drew Barrymore and Harry Kargman, CEO Kargo, (R) Mike Isaac, Reporter New York Times, Sheryl Sandberg, COO, Facebook, Marc Pritchard, chief Brand Officer P&G, Mary Barra, Chairman & CEO, General Motors Company at AWNewYork 2016, Day 2.

While Sheryl spoke about leveraging video ads for targeting users on mobile, Kargman provided deep insights into how great creatives are the key to capturing the attention of fast-scrolling consumers on mobile.

And here’s some more on the other things we learnt at Adverting Week on Day 2

Highlights From Advertising Week New York, 2016, Day 1

The first day was all about establishing how important it is for all marketers and advertisers to study their data and analytics. Industry stalwarts Gregory R. Raifman President, Rubicon Project, Tim Cadogan CEO, OpenX, Scott Howe President & CEO, Acxiom, Eric Franchi Cofounder, Undertone and Mark Zagorski EVP, Nielsen Marketing Cloud shared their vision of Programmatic media evolution and re-iterated the important role data plays in creating relevant ads and content for consumers.

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(L) Daymond John in conversation with Eric on being a successful entrepreneur, (R) Mediastinct™ Co-Founder Samron Jude and Director Mariel Fonseca with Daymond John

By far the first day was the most exciting for us. Why? Well, it was the first day and Branding Mogul Daymond John clicked a selfie with us 😛

Read on for a complete picture of what went down at Advertising Week on the first day!

And Finally, here’s what we did at SMX East New York 2016!

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From Left to Right: Exclusive Mediastinct™ Clicks from SMX East New York 2016 & Advertising Week New York 2016

SMX East New York 2016 was all about making content marketing better with latest SEO and SEM practices. It also focussed on the importance of paid content in delivering the message of a brand to a wider audience, and how to get that right.

While SMX East Day 1 was all about Google Feature Updates and campaign optimization and tag Management. On Day 2 we did a deep dive into best SEM practices, SEM for brands and exploring multi-channel consumer targeting. The last day of SMX East 2016 revolved around sessions on Mobile PPC, re-targeting & re-marketing and monitoring conversion rates & metrics.

Here are 4 Key Take-aways From SMX East New York, 2016;

1.  Consumer behavior is shifting and evolving at an unprecedented rate, in ways that we cannot predict.

Consumer behavior is no longer limited to desktop, mobile, tablet or offline, only. With new video, ‘near me’ and voice command experiences that are still evolving, consumer behavior too has evolved and shifted as a response to this big web of experiences open to them. Now they are relying on a series of of interactions and touch points (micro-moments) to form an opinion about a brand.

2. When it comes to Search Engine Marketing (SEM), constant tweaking of your message is a must!

Your SEM strategy must incorporate new and upcoming ad changes. The first advantage goes to the advertiser who can absorb publisher changes, the quickest.

Google Paid Ads is always changing. While right rail ads have already been replaced with image-based product listing ads (PLAs), Standard text ads (STAs) are also set to be replaced with Expanded Text Ads (ETAs) in January 2017. The one who adapts fastest, wins the audience!

3. Smart SEM strategies drive local conversions by optimizing for “near me” searches

With Google having observed a stark doubling of ‘near me’ searches since 2015, its a must that your SEM strategy includes a geo-targeting component.

4. Use Social Media strategies to expand your SEM strategies

While many of us still consider social media and independent operation from SEM, many speakers highlighted the successes they have had with using social media strategies to fuel their SEM strategy. They pointed out that keywords that work well on social media may work well in paid search too. Judicious use of paid social targeting can act as a powerful tool to accelerate engagement after a brand has built significant trust with a prospect.

Missed us at Advertising Week and SMX East 2016? No worries, Catch us at ad:tech New York this November!

We are looking forward to networking with like minded executives as we launch two of our esteemed products- dotWriter.com and Engagemeant.com. So why don’t you leave your contact details below or simply reach out to us and set up a quick meeting?

Mediastinct™ Co-Founders Samron Jude, samron@mediastinct.com and Rohan Mehta,  rohan@mediastinct.com along with Director Mariel Fonseca,  mariel@mediastinct.com and team member Niranjan Sawant, niranjan@mediastinct.com, will be exhibiting at booth no. 232 from November 2 to November 3, 2016 at Jacob K. Javits Center, New York.

Looking forward to see you there!

Stay tuned for Latest Updates on Mediastinct™ –

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Advertising Week New York 2016, Day 3 Highlights – We Met Mark Cuban!

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Mediastinct™ Co-Founder Samron Jude and Director Mariel Fonseca Killing It on Day 3 #AWNewYork

Advertising Week 2016 has been a rollercoaster for us so far! With world class sessions on digital advertising and inputs by industry leaders, its been a great experience. Not to mention the immense joy of networking with such talented and like minded individuals, we look forward to  what Day 4 has to offer.

With over 60 sessions happening at Advertising Week New York Day 3, these ones stood out for us;

Thrive with Arianna Huffington

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(L)Mediastinct™ Co-Founder Samron Jude at AWNewyork 2016 (R)Session: Thrive with Arianna Huffington at Advertising Week New York 2016, Day 3

The highlight of the day was this insightful session on Productivity at the work place with inputs by Arianna Huffington, Co-founder of The Huffington Post and CEO of Thrive Global and Entrepreneur Mark Cuban.

The discussion opened with Mark Cuban sharing his views on the First US Presidential debate, that happened earlier this week on Monday September 26, with Arianna Huffington.

Arianna Huffington, who recently stepped away from The Huffington Post to launch her wellness startup, Thrive Global, sought wisdom from billionaire entrepreneur and Shark Tank investor Mark Cuban and the two chatted away on a wide ranging topics on-stage.

Mark discussed what he’s learned from his mistakes and his successes as an entrepreneur and moved on to sharing his personal insights on boosting productivity. He spoke on how  important it is for every businessman to get the right amount of sleep and exercise to function effectively and shared his secret to success – his daily schedule.

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(L) Arianna Huffignton & Mark Cuban on-stage, (R) Mark cuban with Mediastinct™ Director Mariel Fonseca & co-founder Samron Jude

Mark Cuban also shared his experience as an investor in various companies and startups inlcuding his latest venture with Catapult, Genestesis. You can check out them out and a few other companies, invested in, by cuban on his site – markcubancompanies.com

Here are a few business tips shared by Mark Cuban on-stage at Advertising Week New York;

1. Embrace your flaws, you can’t be perfect all the time, because nobody is.

“Perfection is the enemy of possibility and success. You need to find people who complement your skill set and not aim for perfection all the times.” Mark Cuban on building a business

2. Value your time.

Cuban confessed that he is not a fan of big conference room meetings and would rather prefer to get things done over a mail thread.

3. Don’t let failure stop you.

He spoke about his experiences early on in his career when he got fired from one of his first jobs. But that didn’t stop him, and it motivated him to start his first company.

Other speakers on the panel included;

Ellyn Shook, Chief Leadership & Human Resources Officer, Accenture 

Joanna Coles, Chief Content Officer, Hearst 

Carolyn Everson, VP, Global Marketing Solutions, Facebook 

Bethenny Frankel, CEO & Founder, Skinnygirl 

Lori Lee, Senior Executive VP & Global Marketing Officer, AT&T

The next session that we really enjoyed was the one sponsored by Bing, Microsoft;

A Dispatch from the Future of Search

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Session on A Dispatch from the Future of Search with Microsoft’s Ryan Gavin and Bonnie McCracken

In this session by Ryan Gavin, GM, Search and Cortana Marketing, Microsoft and Bonnie McCracken, Group Product Marketing Manager, Bing, Microsoft, the two shared Microsoft’s vision of the future of digital evolution and how search engines play a crucial role in it.  They spoke about why these developments and innovations are so critical to the success of every marketing campaign.

With just a few hours to go before things wrap up at the 13th edition of Advertising week New York 2016, we’re looking forward to networking with like minded professionals and exploring new business opportunities with you through our digital ad network Mediastinct™ and content marketplace dotWriter.com.

Just give us a holler at samron@mediastinct.com or  mariel@mediastinct.com and catch up with us tonight.

Stay tuned for Latest Updates on Mediastinct™ at #AWNewYork 2016 – 

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Advertising Week New York Day 2: Sheryl Sandberg & Drew Barrymore Stole All the Attention!

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Digital Ad Network Mediastinct™’s Key Take-Aways From Sessions on Day 2 of #AWNewYork 2016

Drew Barrymore and Sheryl Sandburg @ Advertising Week NYC 2016 Day 2

(L) Drew Barrymore and (R) Sheryl Sandberg @ Advertising Week NYC 2016 Day 2

We had yet another eventful day at the 13th edition of Advertising Week New York 2016. With over 68 sessions and networking events yesterday, Sheryl Sandberg, COO, Facebook and Drew Barrymore, Actress & Founder of Flower Beauty stole all the attention with their personal insights and innovative ideas on digital advertising.

Leadership in a Mobile World – A Conversation with Facebook’s Sheryl Sandberg, GM’s Mary Barra, and P&G’s Marc Pritchard

Sheryl Sandburg from Facebook at Advertising Week NYC day 2

‘Leadership in a Mobile World’ Panel from left to right – Mike Isaac, Reporter New York Times, sheryl Sandberg, COO, Facebook, Marc Pritchard, chief Brand Officer P&G, Mary Barra, Chairman & CEO, General Motors Company

We started our day with this insightful session on how mobile has transformed the way businesses connect with customers. Here are a few key take-ways from Sheryl Sandberg’s talk, as highlighted by Mariel Fonseca, Director, Mediastinct™;

1. Sheryl Sandberg on Target Audience –

She emphasized on targeting a large relevant audience by first segmenting them into different groups, and then targeting them with different creatives and videos that are contextually relevant to that group. It’s important to create videos and ads that are not only get the message across, but also influence the consumer to alter their habits or thoughts that surround your product.

2. Sheryl Sandberg on being successful on mobile –

Sandberg spoke on leveraging video ads for targeting users on mobile. Since the default audio setting of a video shared on social media, when viewed on mobile, is off, its important to ensure that the ad still gets the message across. This can be done by creating an interesting introduction to our ad and keeping the video short and interesting.

3. Sheryl also shared P&G’s Laundry Detergent line, Ariel’s ad campaign in India – #sharethoad, emphasizing that big brands need to support a cause and focus on specific target groups to not only get their message out, but also bring about change in society.

Other speakers on the panel included Mike Isaac, Reporter, The New York Times.

Building a Brand in a Mobile-First World

Drew Barrymore on Flower Beauty at Advertising Week Day 2

Left to Right: Harry Kargman, CEO of Kargo , Drew Barrymore, Actress and founder of Flower Beauty and moderator Arie Kopelman, Vice Chairman, Chanel

This session on leveraging the increased interaction of consumers with their mobile phones featured Drew Barrymore, Actress and founder of Flower BeautyHarry Kargman, CEO of Kargo and was moderated by Arie L. Kopelman, Vice Chairman, Chanel.

While Harry Kargman provided deep insights into how great creatives are the key to capturing the attention of fast-scrolling consumers on mobile, Drew Barrymore spoke about her experience on building a brand.

“You have to put in hard work on weeknights and weekends if you want the brand to work. If other people with different ideas get in then it’s not you anymore. You need to feed off and exchange ideas with inspirational people.” – Drew Barrymore, on on building a brand

The cherry on the cake for us was attending the closing day (Day 2) of the IAB Mixx Conference 2016 and the closing cocktail hour, that gave us the opportunity to interact with other agency leaders and brand marketers. 

IAB Mixx Conference Day 2 @ #AWNewYork 2016

Samron Jude, Co-Founder, Mediastinct™ and Mariel Fonseca, Director Mediastinct™ at advertising Week NYC 2016 Day 2

Samron Jude, Co-Founder, Mediastinct™ and Mariel Fonseca, Director Mediastinct™ at advertising Week NYC 2016 Day 2

The IAB Mixx Conference 2016 is the annual kickoff event of Advertising Week and we had the opportunity to interact with scores of innovative companies in the digital advertising space.

Lauren Wiener, President, Buyer Platforms, Tremor Video and Chair, IAB Board of Directors, opened the event on Day 2. Several other industry leaders presided over the panel. Here are a few highlights from the event last night;

1. Jimmy Maymann, Executive Vice President and President, Content & Consumer Brands, AOL was interviewed by Betty Liu, Anchor, Bloomberg Television and CEO, Radiate, on the new creative equation for effective brand experiences combining content, data, and technology. And how AOL continues to scale its content and ads business, it is committed to global growth.

2. Next, Sarah Frier, Tech Reporter, Bloomberg, sat down with Adam Bain, Chief Operating Officer, Twitter, for a fireside chat on the value and power of live video and the advertising potential it holds.

3. Andrew Bosworth, Vice President, Ads & Business Platform, Facebook spoke on how Facebook is committed to taking risks in a customer-centric, mobile-first world. He urged brands to be ready and willing to be different and innovative in their space.

4. Steve King, Chief Executive Officer, Publicis Media discussed how agencies and brands can re-establishing consumers’ trust by leveraging technology across the consumer journey, and delivering world class experiences.

5. Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, New York Times Company and Sebastian Tomich, Senior Vice President of Advertising & Innovation of The New York Times Company, wrapped up the event by sharing how digital innovation will evolve over the next five years and how it can be leveraged to achieve disruption across the media. 

We are looking forward to networking with like minded executives and you (yes you!) today! So why don’t you leave us your contact details below or simply reach out to Samron Jude, Co-Founder, Mediastinct™ at samron@mediastinct.com or Mariel Fonseca, Director, Mediastinct™ at mariel@mediastinct.com and set up a quick meeting at one of the venues.

Meanwhile, here’s an event that we totally have to ask you to attend today and look forward to;

Sexism In Advertising and What Brands Should Do

Wednesday, 28 September, 3:30pm @ Thomson Reuters Stage

One of the most popular topics at Advertising Week NYC 2016 is diversity and inclusion, with a particular focus on women in the advertising industry.

This talk with Madonna Badger,CCO/Founder, Badger & Winters who launched the #WomenNotObjects campaign earlier this year, is sure to be powerful and insightful. Other speakers at the panel include Nancy Hill, President & CEO, 4A’s and Ronald NgCCO North America, DigitasLBi.

Stay tuned for Latest Updates on Mediastinct™ at #AWNewYork 2016 – 

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Advertising Week New York 2016, Day 1: Studying Analytics Is The Key!

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Catch Ad Exchange Mediastinct™ Doing the Rounds at #AWNewYork 2016 on Day 2, Today!

advertising week new york day 1 event

Panel of Debate on Programmatic Evolution: (from left to right) Betty Liu- Anchor & Founder, Bloomberg Television, Tim Cadogan- CEO, OpenX, Eric Franchi- Cofounder, Undertone, Scott Howe- President & CEO, Acxiom, Gregory R. Raifman- President, Rubicon, Mark Zagorski- EVP, Nielsen Marketing Cloud

The much awaited Advertising Week 2016 has begun in New York and here are a few exclusive Mediastinct™ insights and takeaways on the sessions held yesterday. As Advertising Week turns 13 this year, we look forward to basking in the energetic and contagious vibe at #AWNewYork 2016 over the next few days!

Inside the shark Tank

awnewyork-day-1

(L) Daymond John in conversation with Eric on being a successful entrepreneur, (R) Mediastinct™ Co-Founder Samron Jude and Director Mariel Fonseca with Daymond John

This insightful session was held at Nasdaq Marketsite. Eric Hippeau, Managing Partner at Lerer Hippeau Ventures joined Branding Moghul and FUBU Founder, Daymond John from Shark Tank in a conversation on what it takes to be an successful entrepreneur.

Mediastinct™ Co-Founder Samron Jude and Director, Mariel Fonseca attended the session and even grabbed a chance to click a quick selfie with Daymond!

Here are a few take aways from John Daymond’s talk, for companies seeking investments –

Timing is everything” – Daymond John at #AWNewYork

1. Raising the first round of funding is the most crucial phase for an entrepreneur and his startup. A investor always wants to put his money on the right people, right approach and right product. So from an investor’s perspective the way the founders respond to the first round of investment is extremely crucial.

2. You need to know your product inside-out to make it truly DISRUPTIVE. Running a startup is not easy, you need to find that one thing that truly makes your product stand out and solves a real problem. Only then can you accelerate growth.

3. Its always important to be clear on your deliverables and focus on engaging and organic following, not just a paid one. The easiest way to achieve this? Always monitor your analytics.

4. If you can’t get an organic interest from the people, its a clear indicator of – something’s wrong!

“When it is time to target,  you make sure its converting and you are not wasting money”, Daymond John

Watch Daymond John at the session at Advertising Week Day 1

Moving on to the next session, Branded Content Is King: Commanding An Audience Through Data-Driven Storytelling

Presented in collaboration with Financial Times, the session explored the rise and success of branded content, where data and audience insight meet journalistic instincts. It revolved around how content marketing has become a compelling advertising tool to attract and engage your audience in relevant ways, changing the shape of digital marketing. The panel of speakers included;

Ravi Mattu, Editorial Chief of Financial Times

Kaydee Bridges, VP Digital & Social Media, Goldman Sachs

Natalie Mortimer, Reporter at Drum

Trixie Ferguson Grey, Senior Partner Branded and Content Experiences, MediaCom

Mark Egan, Chief Client Officer, Maxus

Being in the digital advertising and content acquisition space with dotWriter.com, we left this session with a sense of latest practices in Branded Content. Here are a few takeaways highlighted by Mediastinct™ Director, Mariel Fonseca;

Leveraging branded content for content marketing has become crucial to digital advertising because of its sheer potential to engage and interact with the right audience in the most relevant way possible. The key is to segment your target audience into the  smallest interest groups and hit them with contextually-relevant content.

As digital marketers, it’s necessary to understand the consumer and target them accordingly, taking the efforts made by competitors into consideration. Always stay a step ahead!

The key to understanding your audience is analytics – always study your analytics and social media stats. Social media is one of the most underutilized tools in terms of relevant and contextual targeting, given its potential, we have still have loads to do!

advertising-week-new-york-day-1

(L) Debate Panel of Session- Programmatic Evolution, (R) Panel of Session on Branded Content Is King: Commanding An Audience Through Data-Driven Storytelling

The Next Highlight of The Day Was a Session on Programmatic Evolution, Held at Times Center stage

The 90 mins long session/debate had a panel of unique successful individuals who offered real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. The panel of speakers included;

Betty Liu Anchor & Founder, Bloomberg Television & Radiate, Inc.

Tim Cadogan CEO, OpenX

Eric Franchi Cofounder, Undertone

Scott Howe President & CEO, Acxiom

Gregory R. Raifman President, Rubicon Project

Mark Zagorski EVP, Nielsen Marketing Cloud

The industry heavyweights shared their vision on whether programmatic has delivered on its promise and potential. The consensus? There’s way more to come, with targeting, attribution, and creative key focus. Here are few highlights from the discussion;

The industry is coming into a time when it needs to think as much as it does about technology about creative, according to Gregory Raifman, president, Rubicon.

Gregory Raifman recalled a time when there were poorly targeted ads. “Now people are frustrated that targeting is too good. We’re overtargeting, and now there’s ad blocking. We must figure out how to create a better environment to engage consumers in a more relevant way.”

“We have to help publishers, marketers, and the consumers reconstruct their relationships. Ad blocking is a fraying of the relationship.” – Tim Cadogan, CEO, OpenX

“We’re coming out of the impressions and clicks era. Viewability is getting there. We’re fans of engagement—what did people do after seeing an ad?  We like the idea of moving to the idea of attention as a metric,” – Eric Franchi Cofounder, Undertone

Overall, the debate concluded with a mutual consensus on the fact that new ad formats need to be introduced and explores over the the next 1 to 5 years for programmatic to grow. This growth needs to be supported by constant measurement and monitoring of the engagement.

Advertising Week New York has always been special for us and we look forward to the exceptional sessions lined up today. If you are a direct advertiser looking for brand coverage or wish to explore business opportunities with us, please reach out to Co-Founder Samron Jude at samron@mediastinct.com or Mediastinct™ Director Mariel Fonseca at mariel@mediastinct.com and meet up with them today! 

Stay tuned for Latest Updates on Mediastinct™ at #AWNewYork 2016 – 

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Catch Mediastinct™ at SMX East 2016 in NYC from September 27 – 29!

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Digital Ad Agency Mediastinct™ to attend SEO/SEM conference SMX East 2016 in New York city, from September 27 – September 29

Mediastinct™ @ SMX-East NYC 2016

Mediastinct™ will be attending the world’s largest search engine marketing conference and expo – SMX East 2016, happening in New York City from September 27 – September 29 at the Jacob K. Javits Convention Center.

Mediastinct™ is an ad network that offers search, video, mobile and display advertising solutions on a global level. We look forward to meeting clients and partners willing to explore digital advertising and content solutions through our extensive ad network and acquired marketplace dotWriter.com

Meanwhile, we have handpicked a few sessions we are looking forward to, and recommend you to attend at Search Marketing Expo East 2016;

  1. Day 1: Local Search Roundtable: Ask Us Anything About Local SEO & SEM

Get the opportunity to interact and learn from Conrad Saam, Director at Atticus Marketing and Chris Silver, CEO at Argent Media and other notable speakers, about latest local search practices.

  1. Day 2: Keynote Conversation: What’s New And Cool At Google

Know what’s new and happening at Google with Jerry Dischler, VP Product Management at AdWords, Google and Babak Pahlavan, Senior Director of Measurement & Analytics at Google.

  1. Day 2: The Power of Google Featured Snippets in 2016 – Analysis, Case Studies, and Recommendations

Learn best practices to optimize your content to grab the top spot in Google’s search results, from Glenn Gabe, President at G-Squared Interactive and Barry Schwartz, News Editor at Search Engine Land.

  1. Day 3: Optimizing Content For Voice Search & Virtual Assistants

The future of SEO lies in optimizing for the spoken word. Get insights into optimizing content for virtual assistant with speakers Purna Virji, Senior Client Development and Training Specialist at Bing Ads and Tony Edward, Senior SEO Manager at Elite SEM.

It’s been a great year so far and we’re excited to meet like minded executives looking to expand their brand coverage and revenues. Mediastinct™ Co-Founders, Samron Jude and Rohan Mehta along with Director Mariel Fonseca will be attending this year’s conference at NYC.

So if you wish to explore business opportunities, do catch them at the event! Or you could simply reach out to them at samron@mediastinct.com, rohan@mediastinct.com or mariel@mediastinct.com and schedule a meeting for the event right away.

Please feel free to write in at contact@mediastinct.com in case of any queries. We look forward to connecting with you at SMX East 2016!

Follow us to get the latest Mediastinct™ updates.

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

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Mediastinct™ at 13th Edition of Advertising Week New York 2016 #AWNewYork

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Digital Advertising Agency Mediastinct™ to Participate in Advertising Week NYC 2016.

Mediastinct™ @ Advertising Week New York 2016

We’re delighted to announce that you’ll be able to catch us at the 13th edition of Advertising Week happening in New York from September 26 to September 30 2016.

Advertising Week is a premier networking events for marketing, advertising, branding and technology professionals. With events happening in 3 major cities of London, New York and Tokyo every year, Advertising Week has become a hotspot for networking and showcasing groundbreaking technology in the advertising space.

This year’s speakers at #AWNewYork include Arianna Huffington – Founder of The Huffington Post, Facebook’s chief operating officer – Sheryl Sandberg, Snapchat’s Chief Strategy Officer – Imran Khan and Actress Drew Barrymore – founder of Flower Beauty, amongst others.

Attending Advertising Week in New York this year is special for us as the conference completes 13 years and is an important catalyst of digital innovation in the advertising industry. At Mediastinct™, we look forward to meeting clients and partners willing to expand their brand coverage and revenues through our extensive ad network and acquired marketplace dotWriter.com

Mediastinct™’s Co-Founder, Samron Jude and Director, Mariel Fonseca will be attending Advertising Week New York 2016. So if you’re a direct advertiser looking for brand coverage in the APAC region or wish to explore a world of business opportunities do catch them at the event! OR you could simply reach out to them at samron@mediastinct.com or mariel@mediastinct.com and schedule a meeting right away! We look forward to connecting with you at the event. 

About Mediastinct™:

Mediastinct™ is an ad network that offers search, video, mobile and display advertising solutions on a global level. We look forward to meeting clients and partners willing to explore digital advertising and content solutions through our extensive ad network and acquired marketplace dotWriter.com.

Follow us to get the latest Mediastinct™ updates.

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

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Countdown to DMEXCO 2016 – What to Expect This Year?

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Ad Network Mediastinct™’s Top Recommendations for Attending DMEXCO 2016.

Mediastinct™ With over 50,000 visitors and 950+ exhibitors, DMEXCO is one of the leading exhibition and conference platforms for the digital industry. Team Mediastinct™’s Network Operations Manager, Ashwin Subramaniam will be doing the rounds at the conference this year in Cologne, Germany on September 14 – 15, 2016. So don’t forget to catch up with him for a quick chat on how you can grow your business with our ad network and premium content marketplace, dotWriter.com.

 

Mediastinct™ at dmexco-2016-cologne

With less than a week until the 2016 rendition, we’ve put together a quick guide so that you can get maximum out of your DMEXCO 2016 experience.  

What’s Trending @ DMEXCO 2016 this Year?

“Digital is everything, not everything is digital” is the slogan of this year‘s conference. Here are a few buzzwords and emerging topics of interest that we think will take center stage at the conference:

“Immersive ad experiences”

Every marketer wants to strike a balance between innovative and implementable strategies. We expect speakers and attendees to pay special attention to rich media formats that engage the consumer and draw them in, specially when it comes to mobile advertising.

“Rich, engaging creative”

8 out of 10 consumers can recall a video ad they’ve seen in the last 30 days – it’s no surprise that video marketing is the new big thing!

At DMEXCO, we think that there will be deeper exploration of the impact of sound and absence of sound in a video ad, as the default is off for most feed based apps. The impact of vertical videos is also expected to be a hot topic this year.

“Big data” + “programmatic buying”

In addition to finding new ways to of achieving high quality, accurate targeting across all mediums using “big data”. We expect there to be a lot of buzz around programmatic buying and it’s importance, as we migrate toward automated platforms.

What’s the Most Popular Session Going to be About?

DMEXCO has a strong reputation for its top-notch lineup of speakers and quality programming around an array of topics relevant to the digital marketing industry. Here are two sessions we are look forward to and recommend you to attend:

The Opening Talk – Sir Martin Sorrell in Conversation with Jack Dorsey

September 14 | 10:00am to 10:40am | Congress Hall

This session featuring not one, but two heavy-hitters – Founder and CEO of Twitter and Square, Jack Dorsey, in conversation with Sir Martin Sorrell, CEO of WPP – and is surely not to be missed!

The Campfire: Perspectives on Video

September 14 | 5:40pm to 6:20pm | Debate Hall

DMEXCO’s first ever “Unpanel” campfire discussion- where you will be in control of the discussion. Simply add your thoughts to the white board located outside the debate hall to join the conversation around video marketing and other unconventional topics.

DMEXCO 2016 booth parties: September 14 | 4:00pm – 8:00pm

No visit to DMEXCO is complete without at least one after-party. Make the most of it while you’re there –  grab a drink and network a bit more! A few after parties we recommend you to attend are;

Online Marketing Rockstars Aftershow happening on Wednesday, September 14 from 9:00pm – 4:00am

neXeps OMClub happening around the same time on Wednesday  from 6:00pm – 6:00am

If you’re not a party person, then we suggest that you get out of Koelnmesse and check out these iconic places;

Der Kölner Dom

No trip to Cologne would be complete without a visit to this Roman Catholic cathedral. A masterpiece of Gothic architecture and a UNESCO world heritage site, the cathedral is a splendid vision when lit up at night.

House of 4711

house-4711-mediastinct-dmexco-cologne-2016

The House of Fragrance in Cologne’s Glockengasse is a tribute to the art of fragrance-making. Its definitely worth a visit while in Cologne. Don’t forget to buy some souvenirs while you’re there.

Lastly, if you’re an executive looking to expand your brand coverage through digital advertising/ marketing solutions, please reach out to our Network Operations Manager, Ashwin at ashwin@mediastinct.com. He’d love to have a chat with you at DMEXCO 2016, on how you can grow your business with our ad network. We look forward to seeing you at the conference!

About Mediastinct™:

Mediastinct™ is an ad network that offers search, video, mobile and display advertising solutions on a global level. We look forward to meeting clients and partners willing to explore digital advertising and content solutions through our extensive ad network and acquired marketplace dotWriter.com.

Follow us to get the latest Mediastinct™ updates.

LinkedIn: www.linkedin.com/company/mediastinct

Facebook: www.Facebook.com/Mediastinct

Twitter: www.Twitter.com/Mediastinct

Instagram: www.Instagram.com/Mediastinct

 

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